Erstmals in Deutschland: Fortbildung zum Social-Media-Redakteur & Fachkongress

__+ sieben Monate berufsbegleitend
__+ für alle Journalisten mit Berufserfahrung
__+ für Zeitungen, Zeitschriften, Radio und Fernsehen

__+ praxisnah und intensiv

___+ mit europäischem Fachkongress “Roundtable Social Media managen”

Unterstützt von der Online News Association ONA (www.journalists.org)

Begrenzte Teilnehmerzahl (kleine Gruppe), jetzt informieren und anmelden bei der ARDZDFmedienakademie.

Read on for information in english language:

the event

The average age of ARD and ZDF (German public broadcasters) is rising all the time. Newspapers find it increasingly harder to establish lasting customer retention, in particular with a young readership.
Social Media such as Twitter, Facebook and StudiVZ (a German student network site) are being used extensively by the young. Does using Social Media therefore present an opportunity for the established media?

We want to probe the opportunities at a round table and find answers to the following questions:
́ WhatimportdoSocialMediahaveforthe self-image and practice of journalists?
́ Whatarethesuccessfulexamplesof employing Social Media in Germany and Europe?
́ Whatarethetargetgroupsofthefutureand how do Social Media reach them?

target group

Print and broadcast media staff who are responsible for Social Media projects or those currently working with Social Media or inten- ding to do so.
In attendance will also be the participants of the continued training course “Managing Social Media” beginning on September 16, 2010.

Cost
980.00€ for the round table, including food. For participants of the continued training course “Managing Social Media” the cost of this event is included in the total package

the setting
“Round table: Managing Social media” marks the beginning of the first course of continued training in Social Media offered in Germany. The course as such can only be booked as a package, not by particular events (BKZ 27 020).
There will be a simultaneous translation German – english

Read The English Version of the Flyer “Roundtable: Managing Social Media” here (PDF).