Diese Website sammelt Beispiele, Meinungen, Werkzeuge für Journalistinnen und Journalisten, die beruflich im Social Web agieren. Ziel ist ein einfaches Archiv, auch für die Seminare von Ulf Grüner und Team.
Ihre Vorschläge, Erfahrungen, Tipps bitte direkt in unser Uservoice-Forum mit Bewertungsoption: Welche Themen, Werkzeuge, Strategien muss ein Social-Media-Redakteur kennen und/oder können?

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Unsere eigenen Dokumente (Seminar-Material) bei Slideshare.net:

Mess-Instrumente

Eine kleine Liste von kostenlosen und zu bezahlenden Web-Services für die Real-Time-Beobachtung, Analyse und die zentrale Steuerung eigener Aktivitäten:

Tools für die eigenen Social Media Accounts
Alle Social-Web-Präsenzen einfacher steuern aus einem Programm heraus
http://www.yoono.com/ auch als Addon für Firefox
http://www.flock.com/ der Social-Media-Browser
http://hootsuite.com/ das Social-Media-Dashboard

Tools Reichweiten-Messung und Aktionen steuern
Kostenlos

Google Analytics
http://blog.webdistortion.com/2010/04/17/monitor-social-media-campaigns-with-google-analytics/

Social Mention: Real-time social media search and analysis. Like Google Alerts but for social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Seitwert.de (Basisinfos kostenlos, sond kostenpflichtig): unabhängige Bewertung deutschsprachiger Webseiten, also nicht spezifisch für Social Web.
Ähnlich:
Compete.com
Seitenreport.de

http://monitor.wildfireapp.com/
für Facebook und Twitter, FB-Page und Twitterautoren vergleichen

http://twitaholic.com/
http://trendsmap.com/
http://twittercounter.com/

TweetVolume:

TweetReach: The idea behind TweetReach is to calculate how many people have seen something you’ve shared on Twitter.

Nützliche Übersicht (Stand: 24. Dez. 2008): http://mashable.com/2008/12/24/free-brand-monitoring-tools/
Empfohlen werden dort:
http://google.com/alerts
http://pipes.yahoo.com/pipes/
http://technorati.com/blogs/personalbrandingblog.wordpress.com?reactions
http://backtype.com/
http://www.yacktrack.com/
http://boardtracker.com/
http://www.twilert.com/
http://tweetbeep.com/
http://friendfeed.com/search
http://alertthingy.com/alertthingy_friendfeed.html
http://socialmention.com/
http://www.serph.com/
http://www.keotag.com/
http://www.filtrbox.com/

—————–
Speziell für FACEBOOK
http://www.checkfacebook.com/
http://itstrending.com/
http://www.wersocial.com/
http://likebutton.me/
http://youropenbook.org

——————–

Kostenpflichtig
http://sysomos.com/ “Real-time intelligence to manage products, brands and reputations”
http://www.radian6.com/ “With Radian6’s Engagement Console, not only will you know what they are saying, but you now have the ability to join the conversation.”

http://sproutsocial.com Social Media Management, “integrates with Twitter, Facebook Fan Pages, LinkedIn, Foursquare, Gowalla and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more”

http://vitrue.com “Vitrue Social Relationship Management (SRM) Platform, which provides rich features and functionality, rapid deployment, and solid infrastructure for optimal performance”

http://www.involver.com/engagement-platform “Audience Management Platform (AMP), a social media dashboard for users, brands and agencies to manage, monitor and schedule their appearances on Facebook, Twitter and the broader social web”

Scoutlabs, u.a. Real-time Analytics: Sentiment, trendspotting, buzz trend, share of voice, email alerts, customer rants and raves

Trackur, u.a. Comprehensive social media monitoring, Monitor brands, execs, employees, competitors, Receive alerts via RSS or E-mail, Bookmark and save discovered items, Fine-tune results with custom filters, Track sentiment and trends

Social Media Monitoring Radian6: gives you a complete platform to listen, measure and engage with your customers across the entire social web. CrowdScience: Get to know your audience with Crowd Science Demographics Crowd Science Demographics is an online measurement service that builds detailed reports on the demographics of your website audience.

http://twittercounter.com/pages/premium

http://www.wildfireapp.com/pricing

Sehr nützliche kommentierte Übersicht:
http://mashable.com/2008/12/29/brand-reputation-monitoring-tools/
Empfohlen werden dort (Stand: 29. Dez 2008)
http://www.buzzlogic.com/
http://www.radian6.com/cms/solution
http://www.cymfony.com/Solutions/Our-Approach/Orchestra-Platform
http://www.nielsen-online.com/products.jsp?section=pro_buzz&nav=1
http://www.trackur.com/
http://www.brandseye.com/
http://www.reputationdefender.com/
http://www.sentimentmetrics.com/
http://www.visibletechnologies.com/solutions/
http://us.cision.com/products_services/cision_social_media/overview.asp

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