Diese Website sammelt Beispiele, Meinungen, Werkzeuge für Journalistinnen und Journalisten, die beruflich im Social Web agieren. Ziel ist ein einfaches Archiv, auch für die Seminare von Ulf Grüner und Team.
Ihre Vorschläge, Erfahrungen, Tipps bitte direkt in unser Uservoice-Forum mit Bewertungsoption: Welche Themen, Werkzeuge, Strategien muss ein Social-Media-Redakteur kennen und/oder können?

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Unsere eigenen Dokumente (Seminar-Material) bei Slideshare.net:

Kann man Foursquare journalistisch nutzen?

Ein paar Ideen zur Nutzung von Foursquare für Universitäten könnte ja dazu anregen, mal zu schauen, ob/wie dieser sehr mobile Webservice auch für Medien und ihre User kreativ nutzbar wäre:

Hier ein paar Beispiele von http://blog.inigral.com/7-ways-colleges-can-use-foursquare/; mehr Anwendungen z.B. bei http://foursquare.com/apps/

Schools could control tips around campus by adding their own tips.
* Harvard’s Foursquare <http://foursquare.com/harvard> account does a good job in encouraging people to explore their campus with their tips. Tips could be about secret study locations that will benefit students. Tips could be about the history of a building that the school feels visitors should know about. I think it would be great for schools to help their students discover new aspects of the campus. This is also a great opportunity for students at orientation or even on campus tours to learn interested tidbits about your school.

Promote attendance at locations or buildings by offering freebies.
Fact: Starving students like free things. Fact: Users of Foursquare like to be “mayors” of places and like to be rewarded for it. Ackerman Union at UCLA is home to the student store and a dozen restaurants. Promoting mayorship at certain stores in Ackerman Union could include discount coupons to attract and reward people.

Schools should collaborate with Foursquare to create specific badges for specific campus buildings or centers.
* At school we have only one student healthcare center. An ASHE Center Health Badge with a medical cross with the center name would be very cool. Why? My answer is “why not?” Students already check-in at buildings every day. Why not make students and visitors feel special and relevant while on campus? Plus, it would be really impressive for students to see that their school is cool and social media-savvy ;) .

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